Wavelength works closely with a campaign’s polling firm to explore the political and issue environment, and test positive and negative arguments that might come into play. Such research is crucial to creating an effective message from the very start of the campaign.

Proper targeting helps allocate scarce campaign resources to those voters in which the campaign message will be most effective. Wavelength conducts a careful review of voter history and past election performance. This analysis can yield important information about where supportive votes might be found, and how persuadable voters can best be targeted. Wavelength works closely with campaign pollsters and staff in both developing these targets and determining how to reach them most efficiently and effectively.

The communications professionals at Wavelength will work to develop a “message driven”, highly targeted campaign to voters in your targeted districts.  We’ll formulate a comprehensive plan that will generate a positive public image and help rebuild the GOP brand and base.  Each strategic plan will be tailored to the unique motives, goals, and target audiences of individual constituencies.

We understand the look and feel of campaign materials convey a message about who the candidates are and what they stand for - just as much as the words written on them.  These materials should help to communicate the message, not stand in the way of communicating with your audience.

Wavelength will develop a campaign that is uniquely different.  A campaign that will stand out.  A campaign that will win!

Wavelength’s bread and butter is the production of the highest-quality direct mail and print advertising for both political and public affairs clientele.  We write, design and print all the direct mail ourselves.

Running a campaign is like running a small business; a cost-per-contact business. We devise and follow a mail plan in the most cost effective and efficient manner possible.

Wavelength develops mail that is concise and coherent and utilizes the most compelling imagery to capture interest and generate recall.

Wavelength is recognized for the production of top-flight TV and radio ads. The producers at Wavelength have won a number of awards, and a great deal of notice, for the distinctive quality of our work. More important, we have won many races because we understand that winning requires more than creative media. It requires the right message.

Every spot on our reel -- every spot we have ever produced -- can be understood in the context of strategy. We are message consultants, not merely producers of media, and therein lies an important distinction:

Our spots not only look good. They work.

Even effective spots may not produce results if a campaign doesn’t have the right media schedule. If a campaign is targeting one demographic group, and its media is being purchased on programming that doesn’t reach that audience, it is wasting valuable resources.

Wavelength has a first-rate in-house media-buying operation, with years of experience placing media, to expertly advance each campaign’s political and communications strategy. This enables a campaign to get more message bang for its buck.

How people look for information and services is changing, with more people relying on the Internet to find everything from information about an important public policy issue to where to go to dinner and a movie.

Candidates and organizations need to evolve and utilize the emerging technologies that work in conjunction with traditional media outlets.  Candidates who embrace the Internet will enjoy a strategic campaign advantage that can lead directly to victory at the polls.

The unique partnership of Wavelength and eCandidate has brought the time-tested skills, discipline and experience you've come to expect to one of the only fully integrated media agencies in the tri-state area.

We produce traditional electronic media as well as interactive websites that give visitors the information they want and are fully optimized to take advantage of search engines like Google, Yahoo and Live.

Wavelength Communications and eCandidate offers its clients decades of experience, through hundreds of races, in practically every facet of modern campaigning. No other firm offers the wide array of services and personal attention that Wavelength affords.

We involve ourselves thoroughly in each campaign to develop a winning message and the most effective strategy to deliver it -- through printed materials, top-notch paid media and interactive solutions.

In short, Wavelength Communications and eCandidate offers the track record, breadth of services, and personal attention that your campaign deserves.