Internet Marketing | Website Design | Social Networking | TV / Radio / Direct Mail | Communications Strategies
|
With Americans spending more and more time online, it only makes sense to begin allocating more of your media spending on the Internet and interactive media. Today’s top companies are spending more than 20% of their marketing budgets online, using interactive direct marketing tools that are more cost effective than the broadcasting media of television and radio. Our Internet marketing services include many creative and technical aspects, including Branding and Issue Development, Website Development, Advertising, and Fundraising. Using both "Passive" and "Aggressive" marketing tactics, we create a comprehensive strategy for campaign success and deploy our methodical approach to create an effective marketing strategy focused on targeted audiences through the proper choice of advertising type, media, and creative design. Advantages of Internet Marketing: - The cost ratio of Internet marketing is inexpensive compared to TV, radio, and direct mail
- Internet marketing has the advantage of easily and cheaply measuring statistics and return on investment (ROI)
- Many options are available for implementation; including pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished
|
|
|
Our website designs are bold and offer solutions for every need - from positive campaign websites to critical opponent review websites. We not only design your website, but we do what many other firms don't: we help you communicate your message to your constituents and win your campaign. Our interactive website design services include: - dynamic website design and deployment
- flash introduction pages
- flash banner advertisement pages
- online campaign donation services
- integrated blogging for news, events, and press releases
- event calendaring
- online polling
- online newsletter services
- email harvesting services
- blast email capabilities
- search engine optimization (SEO) for Google, Yahoo, Live, and all major search engines
- hosting services including domain registration and campaign email accounts
|
|
|
Harnessing the power of the Internet as a communications and fundraising platform is essential in today's society. Candidates who embrace the Internet as an effective tool to reach younger generations of voters will enjoy a strategic campaign advantage. Social Networking is a key component to any online campaign. Coupled with an aggressive Internet marketing program, we are able to target the Facebook and MySpace generation and disseminate your campaign's message to masses of potential voters. Our social networking services include: - YouTube commercial production
- Facebook and MySpace profile creation
- Social networking integration with your campaign website
- Targeted advertisments on major social networking websites
|
|
|
TV, Radio, and Direct Mail |
|
Wavelength Communications offers the traditional range of services expected of a full-service agency, but provides more than award-winning television and radio commercials. Wavelength provides day-to-day consulting on all aspects of message delivery, working closely with our clients to produce clear, consistent, winning messages. From the development and analysis of research and targeting; to the production of direct mail, radio ads, and television commercials; to the efficient deployment of media dollars through strategic time-buying; Wavelength helps campaigns plan and execute their most effective case for candidates and their constituencies. |
|
|
Communications Strategies |
|
Our approach is rooted in the conviction that political landscapes are constantly changing, and that it is critical that we help our clients manage, and often lead, those changes. Wavelength Communications works with clients to successfully navigate the current issues and define the next, thereby changing the playing field to our clients’ advantage. Negotiating change requires a clearly defined and articulated perspective. Wavelength is dedicated to developing the communications platform for all the work we develop, ensuring that our strategic analysis and creative expression are complete, integrated, connected ideas. |
|
|
